| Founded
in 1934, KTM – an Austrian-based 400+ million Euro motorcycle
company – designs, engineers, manufacturers and markets
high-performance off-road and on-road motorcycles and related parts,
garments and accessories, as well as exhaust systems, frames, shocks
and spoke wheels. As the largest non-Japanese off-road motorcycle
company in the world, KTM employs 1,500 people with 1,400
independent dealers and 50 distributors worldwide. Best known for
its racing heritage, the company has won 96 world championship
titles.
Historical Background.
Ernst Kronreif and Hans Trunkenpolz in Mattighofen, Austria, founded
KTM in 1934 as a repair workshop, with production of the first
KTM-branded motorcycles and mopeds beginning in 1953, and a year
later, KTM won its first race. Due to a depressed two-wheel economy
and the emergence of the Japanese motorcycle manufacturers in
Europe, the company ceased production from 1959 to 1960. When KTM
reopened, it began producing motorcycles and bicycles, and by 1968,
produced more than 10,000 vehicles, was racing again and began
exporting motorcycles and scooters to the United States. In the ‘70s
and ‘80s, KTM established its own engine production line, expanded
its product range, established a wholly owned subsidiary in the
United States and won several European and World motorcycle
championships.
In 1991, the company filed for
bankruptcy, but reopened in 1992 as KTM Sportmotorcycles GmbH under
new management, consisting of Stefan Pierer, Rudi Knünz, and Hans-Joerg
Hofer. Starting in 1992, the management team embarked on an
aggressive growth path, growing the business organically with a
clear focus on winning races and developing its “Ready to Race”
brand positioning for its production motorcycles. During this
period, they acquired Husaberg motorcycles (motocross and hard
enduro engines/motorcycle brand), Adventure Tours Inc. (off-road
motorcycle touring company), WP suspension (suspension technology
supplier) and Trumag Special Machines (aluminum machining company).
From Polaris Industries.
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